Pr Research Paper Topics

15 Interesting Suggested Topics For A Research Paper In PR Management


Public relations is a subject of interest, not just to higher learning institutions but also to organizations across the world and so, when it comes to PR management, many things come to the fore and especially how the role of PR has helped shaped perceptual attitudes of the publics towards institutions of government and private sector. There is no stone left unturned in learning in as far as PR management is concerned in which case, the role of Public Relations in as far as communicating the roles of organizations such as social responsibilities is concerned is always a matter of urgency. Public relations officers have in many ways and always serve as the image of institutions for which they work and the manner in which they communicate such imagery has remained central focus. The tools of public relations as well as functions of PR have notwithstanding been given a major backing in instances where PR has achieved its role in the most effective way possible. Well, as a student of PR management, your aim will always be to go out there armed with the right knowledge for the practice but before this, practical knowledge to showcase your astute knowledge on the same is necessary and this is when you are required to do a research paper to prove so or otherwise. Often, you will start by crafting a good topic to warrant a study and as this article exemplifies hereafter, a good topic is not about sticking to the definition but rather taking a toll on its many functions and branches, so let’s take a dive in.

  • Corporate social responsibility has always received a major backing especially from among those which it seeks to help. In this regard, a good topic in this area can be something like, the role of CSR in community organization and development
  • Another good topic for research in PR management can be that which seeks to unearth the role of PR in crisis management
  • How has PR played significance in corporate image advertising?
  • A case study of PR management and its role in promoting organizational culture
  • Investigating the cause of misuse of media as a tool of PR
  • How has PR been used in many countries to promote government-investor relations?
  • Investigation the relationship between PR and Libel in communication law
  • Evaluation and measurement of PR management success in Technology
  • How has PR management helped promote success among junior employees and their bosses: A case study of a given company would do for a good term paper.

Its dissertation season for media and public relations university students. Here are more than 40 potential areas of study. Bachelor students are refining their topics and proposals and Masters students are working on proposals.

For the last three years I’ve been a Visiting Professor at Newcastle University, supporting the university and students through teaching and mentoring.

I'm frequently asked by public relations students at Newcastle and elsewhere for advice on choosing a dissertation topic.

Professor Benno Signitzer at the University of Salzburg wrote a chapter on this topic in Public Relations Research: An International Perspective. It’s worth seeking out. Thanks to Professor Dejan Ver?i? from the University of Ljubljana for the reference.

My answer is always to follow a passion and ideally use it as an opportunity to set yourself up for your career. The ideal is a topic aligned to a developing area of practice.

“I'd say to make it as specific to your dream career as possible. Even if career visions change in the future, you'll enjoy researching and writing it at the time and therefore won't get bored and find more motivation,” said Livi Wilkes, Digital Public Relations Executive, Aira.

“My dissertation was on using public relations strategy and tactics to help raise your profile to find a job. I used my blog as a case study. It worked,” said Anne-Marie Lacey, Public Relations and Communications Director, Filament PR.

Avoid populist topics and go deep. The best dissertations are original and niche. They make a genuine contribution to the professional body of knowledge.

“Explore a very small, easily defined area and use rigorous academic research methods to establish new knowledge or explore a topic from a new perspective,” said Liz Bridgen, Principal Lecturer, Department of Media Arts and Communication, Sheffield Hallam University.

I recently asked my network on Facebook for suggestions for areas of study. I got called out by several people for short cutting an important area of the research process.

This wasn’t my intention. Instead I wanted to share issues that are challenging practitioners. Each suggestion is a jumping off point for further investigation.

I’ve consistently said that we need to encourage better engagement between research, teaching and practice. If that’s not your view, please look away now.

Thank you to everyone who participated in the discussion.

The only way is ethics

How does post truth or fake news change the way public relations operates and how does it sit alongside codes of practice? Jane Crofts

Should social media should be held to the same journalistic standards as other media outlets? Lauren Oldy

How important is the truth versus storytelling. Ged Caroll

We've always believed good public relations should be open, transparent etc. But what if we're wrong? What if good public relations is actually as dishonest, ugly and brazen as you can make it? Jemima Gibbons

How should practitioners ensure that messages resonate in an era of fake news and post truth? Rob Bruce

The importance of trusted brands in a post-truth world. In other words - why the claims about your cornflakes are held to a higher standard than the claims of political candidates. Nick Jones

What does transparency in public relations look like? Aly Sandhaus Saxe

Does anyone have the right to be forgotten? Claire Thompson

Data and the science of measurement

How can public relations be measured more effectively; focusing on whether public relations campaigns should be treated the same as marketing ones; using the same tools such as Salesforce and Marketo. Paul Wooding

Measuring the effectiveness of video as a means of communication in the social sphere. Dan Slee

Test measurement frameworks for Paid, Earned, Shared and Owned communications and content. Michelle Goodall

How can data be used to improve the impact of campaigns? Is this a route to improving the perception of public relations in society? Rob Bruce

Data visualisation looking not just at economist infographics and similar but a historical review of people such as Florence Nightingale who understood the importance of conveying a story succinctly in an as easy to understand form as possible. Rob Ashwell

Does reputation have a monetary value? Ella Minty

The business of influence

Study the behavioral economics aspects of the science of influence – influencing perceptions in order to influence market behavior – how individual minds work, as well as the collective. Steve Schuster

What does influence look like for the next generation? Becky McMichael

Reputation wars

What makes a brand invincible? How and why do some brands die due to reputational harm, while others seem to shrug it off and carry on regardless? Joe Hanley

Evidence based research showing how trust in the conventional has been eroded over the past decade and the impact this has on society and business. Andy West

Characterising the public relations profession

Explore the lack of diversity in the public relations profession; LGBT, women at the top, disability, ethnicity and social mobility. Sarah Stimson

How do CEOs perceive public relations and what needs to be done to improve understanding of the strategic value it can add? Sarah Hall

What skills and understanding does the communications advisor to the board need to be credible? Should reputation sit above sales and marketing in the corporate hierarchy? Patrick Blewer

Why are ethnic minorities under-represented in public relations? Liz Bridgen

Why do so many women leave public relations? Liz Bridgen

Is social media helping to reduce inequalities – or is everything staying the same? Liz Bridgen

Is public relations dead? We tend to work in wider communications roles now and need knowledge and skills to survive. Michelle Atkinson

How do you build mental resilience in journalism and public relations, particularly post-traumatic stress disorder (PTSD) through exposure to traumatic events and materials, as well as the wider issues around the job and its impact on mental health? Bridget Aherne

Media and platforms

Is the news cycle dead? Matt Muir

I did 'is the 'lad mag' dead' back in 2003. It was. James Brown's 'Jack' died in the water around the same time. Maybe worth asking now is print journalism dead? Jon Tait

Does the connected economy increase the need for niche specialism? Adrian Bridgwater

The rise of online and social echo chambers and the impact they have on decision-making. Julio Romo

How low can production values be? We're in the social media age, with Facebook Live, YouTube live streaming as video-based platforms, and Facebook and LinkedIn and lots more as type-based platforms. So how garbled can the sound be, how fuzzy can the video be, how distorted can the speakers be, and so on? Brian Kilgore

How can global, US-run social networks effectively deal with personal attacks, death threats or even define trolling, when they have a US President that is normalising [trolling]? Jemima Gibbons

Explore emerging strategies as companies increasingly need to market to an algorithm [rather than a human being]. Rob Flaherty

Future of public relations practice

What is the role of paid media in public relations programmes? Ged Caroll

The impact of artificial intelligence on content creation and distribution. Explore ethics, impact on jobs, and the relationship between the quality and quantity of content and the role it plays in manipulating the human brain. Helen Keegan

Explore digital as a means of genuine business transformation, compared with when it is used as a bolt on or stick plaster. Dan Purvis

Public relations education

Are we teaching students the necessary skills to succeed in the industry locally, nationally, and globally? Ai Addyson-Zhang

How do leading public relations companies and agencies perceive the validity of public relations education? Ai Addyson-Zhang

Public relations in practice

Explore the fundamental changes of internal communication due to internal social media. Holger Sievert

Explore the use of social media by parties in a political campaign. Paula Clare Keaveney

Explore the application of social media in hospitals as part of the patient journey. Alexander Verstappen

What role should public relations play in a hostile takeover? How can it be justified, and used as a positive promotion of the business? Ella Minty

Should public relations practitioners own or participate in the company narrative or content strategy as part of an integrated public relations approach? Ruth Jones

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